21 dicembre 2009

Il re del marketing

Cosa ha fatto Obama nel suo primo anno di presidenza? Ha salvato e rilanciato il brand America, scrive Simon Anholt su Foreign Policy:
So to those who say Obama has achieved little, my research suggests otherwise. His mere presence has begun to restore the United States to a position of respect and credibility -- and consequently, of influence -- that no amount of political, economic, or military might could muster. And it is an absolutely necessary achievement if Washington is to wield any moral authority in the world. In at least one of his responsibilities as head of state, the sacred responsibility of upholding the good name of his country, Obama has had a pretty good first year.